TO: Honorable Mayor and Members of the City Council
FROM: Tom Kisela, City Manager
1. SUBJECT
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Professional Services Agreement with CityThinkers, Inc. for urban design services to develop a design concept for the West Katella Avenue area.
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2. SUMMARY
Professional Services Agreement with CityThinkers, Inc. to develop a design concept to facilitate redevelopment in the West Katella Avenue area.
3. RECOMMENDED ACTION
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1. Approve the transfer of $55,000 from 952.9810.56020.20247, Building and Improvements -SAORA Capital, to 952.9810.51670.20541, Prof & Consulting - West Katella District.
2. Approve the agreement with CityThinkers, Inc. in the amount of $55,000 for urban design services; and authorize the Mayor and City Clerk to execute on behalf of the City.
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4. FISCAL IMPACT
The total expenditure for this agreement is $55,000 and will be funded through NW & SW Merged 2003 Taxable Bonds (FUND 952).
5. STRATEGIC PLAN GOALS
Goal 2: Be a fiscally healthy community
e: Create an environment to attract, retain, and expand economic opportunities.
6. DISCUSSION AND BACKGROUND
The West Katella Avenue area is bounded by the Santa Ana River on the west, the water channel on the south, Batavia Street on the east, and the properties on the northside of Katella Avenue on the north. Although the area is surrounded by industrial development on three sides, its close proximity to the Honda Center, Anaheim Regional Transportation Intermodal Center (ARTIC), and Santa Ana River create the potential to develop a visitor serving entertainment and hospitality district. Recognizing this development potential, several years ago the City Council re-zoned many of the properties in the area with an urban mixed-use zoning that provides flexibility for property owners to develop a mix of commercial, hospitality, and residential uses in response to market conditions.
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