TO: Honorable Mayor and Members of the City Council
FROM: Tom Kisela, City Manager
1. SUBJECT
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City of Orange Public Safety/City Services Local General Transactions and Use Tax (Sales Tax) Measure and Presentation from Fairbank, Maslin, Maullin, Metz & Associates on the results from a citywide tracking survey.
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2. SUMMARY
On March 12, 2024, the City Council approved an agreement with Fairbank, Maslin, Maullin, Metz & Associates to conduct a citywide tracking survey, measuring the efficacy of public education/outreach efforts regarding our City's financial deficit. Separately, on June 11, 2024, the Orange City Council directed staff to bring back a package of transactions and use tax (commonly referred to as a sales tax) options for consideration and discussion. This presentation will review the survey results while also considering and discussing transactions and use tax options.
3. RECOMMENDED ACTION
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1. Receive and file a presentation from Fairbank, Maslin, Maullin, Metz & Associates on the results of the citywide tracking survey that studied the feasibility of potential revenue measures and budget/service priorities.
2. Discuss the results from the citywide tracking survey and select the transactions and use tax rate and expiration date to be incorporated into Resolution No. 11559 and Resolution No. 11561.
3. Adopt Resolution No. 11559. A Resolution of the City Council of the City of Orange ordering the submission to the qualified electors of the City a certain measure relating to a local general transactions and use tax (Sales Tax) at the November 5, 2024, General Municipal Election as called by Resolution No. 11545.
4. Identify Members of the City Council to file arguments for or against the measure and adopt Resolution No. 11561. A Resolution of the City Council of the City of Orange Setting Priorities for filing written arguments regarding a City measure and directing the City Attorney to prepare an impartial analysis fo...
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