TO: Honorable Mayor and Members of the City Council
FROM: Tom Kisela, City Manager
1. Subject
title
Presentation from Fairbank, Maslin, Maullin, Metz & Associates on the results from a citywide survey that studied the feasibility of potential revenue measures and identified budget/service priorities.
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2. Summary
On October 24, 2023, the Orange City Council approved an agreement with Fairbank, Maslin, Maullin, Metz & Associates to conduct a citywide survey to determine the viability of two potential revenue measures as well as identifying community budget/service priorities. This presentation will review the citywide survey results while providing the City Council the opportunity to discuss the results and provide direction to City staff.
3. Recommended Action
recommendation
1. Receive and file a presentation from Fairbank, Maslin, Maullin, Metz & Associates on the results of a citywide survey that studied the feasibility of potential revenue measures and identified budget/service priorities.
2. Discuss the results from the citywide survey and provide direction to City staff.
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4. Fiscal Impact
None.
5. Strategic Plan Goals
Goal 4: Provide Outstanding Public Services
e. Obtain, implement, and evaluate public input into our services and programs.
6. Discussion and Background
At the October 3, 2023, City Council meeting, the City Council directed staff to perform feasibility studies of three potential revenue measures - a sales tax increase, transient occupancy tax (TOT) increase, and a utility user tax increase. On October 24, 2023, the City Council approved an agreement with Fairbank, Maslin, Maullin, Metz & Associates (FM3) to conduct a statistically valid community survey measuring the feasibility of the three potential revenue measures as well as identifying budget/service priorities.
In drawing from City Council discussions at the October 24, 2023, City Council meeting, it was clarified at the November 14, 2023, City Council meeting that the survey would only measure the feasibility of a potential sales tax increase and TOT increase (as well as identifying budget/service priorities). Both potential measures were studied independently from one another. FM3 released the survey in mid-December, collected/analyzed the results, and Dr. Richard Bernard of FM3 has prepared a presentation detailing the survey’s findings. At the conclusion of the presentation, it is recommended the City Council discuss the results and provide direction to City staff.
7. ATTACHMENTS
• None