TO: Honorable Mayor and Members of the City Council
FROM: Tom Kisela, City Manager
1. Subject
title
City of Orange Strategic Plan Discussion and Update.
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2. Summary
On November 28, 2023, the Orange City Council approved a professional services agreement with Kelly Associates Management Group LLC to assist the City of Orange with updating its strategic plan. The strategic plan update process includes two special City Council meetings to help identify overarching community goals and an implementation plan to achieve these goals over the next five years. The March 11, 2024, Special City Council meeting is the first of these two meetings.
3. Recommended Action
recommendation
1. Conduct a communication exercise with Kelly Associates Management Group LLC.
2. Receive and file a report from Kelly Associates Management Group LLC, detailing the City Councilmembers’ respective Strengths, Weaknesses, Opportunities, and Threats analyses as well as an overview of the strategic planning update process.
3. Discuss the respective Strengths, Weaknesses, Opportunities, and Threats analyses completed by the City Council.
4. Discuss the results from the citywide survey conducted by Fairbank, Maslin, Maullin, Metz, & Associates that studied revenue measure feasibility and identified budget/service priorities, and how the results can be incorporated into to the strategic plan update.
5. Select five to six citywide priorities/goals.
6. Discuss the implementation plan process and how to translate goals to objectives.
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4. Fiscal Impact
None.
5. Strategic Plan Goals
The proposed recommendations will support each goal identified in the current strategic plan by making comprehensive changes/updates to better align with the Orange community’s service priorities and needs.
6. Discussion and Background
Strategic plans are often the culmination of different (and at times, competing) factors. On the one hand, effective strategic plans should identify clear goals and objectives that an agency intends to accomplish over a defined period. On the other hand, strategic plans should be flexible, avoiding a sole focus on the City’s immediate needs. This suggests that effective strategic plans are holistically constructed, reflecting a considered understanding of short and long-term needs, as well as the changing conditions that often drive the City’s focus and circumstances.
To assist the City with the strategic plan update process, on November 28, 2023, the Orange City Council approved an agreement with Kelly Associates Management Group LLC (KAMG) to assist the City with updating its strategic plan covering the next five years. KAMG proposed clear milestones to complete the strategic plan update process that included:
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Milestone/Task |
Status |
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Members of the City Council individually and independently complete a Strengths, Weaknesses, Opportunities, and Threats analysis (commonly referred to as a SWOT analysis). |
Completed |
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KAMG meets with each Councilmember one-on-one to discuss their respective SWOT analyses to provide context and better understand individual viewpoints. |
Completed |
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Hold two special City Council meetings to discuss the SWOT analysis, identify overarching community goals, and specific tasks/projects to achieve these goals. |
Not completed |
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At the conclusion of the special City Council meetings, staff drafts the new strategic plan document in collaboration with KAMG for final City Council adoption which is anticipated to occur in June 2024. |
Not completed |
To date, two out of the four milestones have been completed with the two special City Council meetings next in line. Holding the two special City Council meetings will provide valuable public input and foster a collaborative dialogue to help refine and ultimately identify the City’s overarching goals and objectives over the next five years.
7. ATTACHMENTS
• None