TO: Honorable Mayor and Members of the City Council
FROM: Jarad Hildenbrand, City Manager
1. SUBJECT
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Agreement with The Orange Chamber of Commerce Foundation to produce the annual Orange May Parade.
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2. SUMMARY
On March 8, 2022, the City Council approved an agreement with the Orange Chamber of Commerce and Victors Bureau to produce the annual Orange May Parade. The most recent agreement has expired, and the proposed agreement with The Orange Chamber of Commerce Foundation would extend the term until December 31, 2030.
3. RECOMMENDED ACTION
recommendation
Approve the agreement with The Orange Chamber of Commerce Foundation to produce the annual Orange May Parade; and authorize the Mayor and City Clerk to execute on behalf of the City.
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4. FISCAL IMPACT
None.
5. STRATEGIC PLAN GOALS
Goal 3: Enhance Public Communication Strategy and Quality of Life.
6. DISCUSSION AND BACKGROUND
The May Festival Parade was a City tradition from 1933 until 1991 when it was discontinued. The event marked the beginning of Valencia orange packing season and featured many civic organizations that enrich the community, including schools, churches, businesses, and nonprofits.
In 2019, the Orange Chamber of Commerce and Visitors Bureau (Chamber) successfully brought the event back as the Orange May Parade (Parade). The event is held the first Saturday of May from 10 a.m. to about 12 p.m. The parade route starts on East Chapman Avenue, heads west to the Plaza and then proceeds south on Glassell Street, ending at Almond Avenue.
The most recent production agreement ended on December 31, 2024. The proposed agreement would continue this community tradition with The Orange Chamber of Commerce Foundation (Foundation) taking the lead to produce the event. Aside from the Foundation producing the event, other key provisions include:
* The proposed agreement would give the Foundation the exclusive right to produce the Parade until December 31, 2030.
* That the Foundation ...
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